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Curriculum Vitae (CV)

Experience

Aug 2023 - Sep 2023

Assistant Digital Marketing Manager

ONE31

The One Enterprise Public Company Limited.

Social Media Strategy Team

  • Developed strategic plans and content recommendations based on YouTube and TikTok statistics such as Views, Impressions, Watch Time, and Revenue.

  • Suggested and improved content material with content creators such as YouTube thumbnails and new updated content trends.

  • Boosted Posts with YouTube Ads/TikTok Ads to promote new drama or shows.

  • Collaborated with other cross-functional teams such as creative, content creator, editor, and some YouTube partner sales to complete the campaign or related content that was planned before.

  • Created an analytics and statistics presentation report (Weekly, Bi-Weekly, Monthly) to update YouTube and TikTok performance.

Dec 2022  - May 2023

Strategic Planning Executive

ActMedia Thailand

Business Development Team (BD)

  • Develop strategic plans and recommendations for in-store media advertising at supermarkets and hypermarkets such as Tops and Big C.

  • Analysed media and advertising opportunities through market research, competitor analysis, previous media spending budget, and sales record.

  • Worked cross-functionally with other departments such as account executive (AE), creative, graphic designer, data analyst, and BI, to deliver and execute comprehensive media plans to meet client objectives.

  • Created presentation materials and proposals with easy format data arranging such as diagrams, charts, and tables, for presenting with clients.

  • Helped clients solve the problem in media and advertising plans as well as recommended appropriate in-store media that the brand should use. 

  • Followed up on advertising campaign actions after launching in-store media. Calculated and tracked impressions, OTS, CPM, and other KPIs.

Aug 2022 - Sep 2022

Event and Administrative Officer

British Embassy Bangkok

Department for International Trade (DIT)

1 Aug 2022 - 30 Sep 2022 (Contract)

  • Created and developed content for DIT’s social media platforms to promote DIT’s activities and events.

  • Conducted market and reviewed company research across each sector such as food and drink, agri-tech, and clean transportation to understand the target companies, and also create market opportunities for the potential business partners and investors between UK and Thailand.

  • Being an administrator to collaborate with other DIT team members to deliver promotional activities such as events and online webinars, as well as to build a network of key contacts with UK companies.

  • Lead communication and public relations across the DIT department, building communication strategy and planning a marketing campaign.

  • Being a team leader to coordinate with DIT Singapore to promote the GEP Marketing campaign across social media channels in Thailand.

  • Produced a marketing analytics monthly report, to evaluate the marketing campaign, reach, and impressions on social media channels.

Oct 2022

Part-Time Consultants (Remote)

Hands On Education Consultants

  • ​Collaborated with University of Plymouth staff to promote university programme and business courses in online webinar.

  • Helped students with recommendations for university courses, living in UK experience, UK health insurance, and others.

Mar 2020 - Jul 2021

Freelance Translator

  • ​Responsible for checking and translating academic documents between English and Thai.

May 2018 - Sep 2018

Internship

Prudential Life Assurance Public Company Ltd.

Event, Marketing, and Promotions Department

  • Worked on several duties including collaborating with other departments, promoting new products and new events, designing advertising posters, video editing, and engaging with marketing team and CSR.

  • Launched CSR activities about financial literacy for children aged 7-12 years, also supported marketing team to promote ‘Cha-Ching’ campaign through online platforms.

  • Being a team leader of designing and collaborated with other internships from various departments to produce an internship experiences magazine, also promote Prudential internship project 2019 through digital platforms.

  • Designed posters and a variety of advertisements by using Adobe Photoshop to promote agency events on Prudential company website.

Education

2021 - 2022

University of the West of England

Bristol, United Kingdom

Master's Degree

MSc Digital Marketing

Sept. 2021 Recipient of Vice-Chancellor's Scholarship

​

Grade : Distinction

(First Class Honours)

GPA : 3.80

Course includes:

The extensive understanding of digital channels including websites, social media, search engines, direct online marketing, e-commerce, and basic website designing. Covering with ethics of data handling and in-depth analytics of the market.

2019 - 2021

University of the West of England

Bristol, United Kingdom

Bachelor's Degree

BA (Hons) Business Management with Marketing

​

Grade : 2:1 Second Upper Division

(Second Class Honours)

GPA: 3.60

Course includes:

The market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods, global marketing, brand management, events and festivals management, strategic management, financial aspects for marketing, and marketing communication.

Skills

  • Communication skills

  • Creativity skills

  • Presentation skills

  • Leadership skills

  • Teamwork and collaboration skills

  • Problem-solving skills

  • Time management skills

  • Enthusiasm to learn new things

Software

  • Microsoft programs (Word, Excel, Powerpoint)

  • Adobe Photoshop / Adobe Lightroom

  • Adobe Premiere Pro

  • Adobe XD

  • Tableau

  • Final Cut Pro X

  • Google Analytics / Google Ads / Google Trends

  • WordPress / Wix

  • SPSS

  • Canva

Languages

  • English (Full profressional working proficiency)

  • Thai (Native)

  • Chinese - Mandarin (Intermediate)

Interests

  • Dance, Music, Movie, Games, Art, Books, Photography, Travel, Pilates, Advertisement, and Production.

Extracurricular Activities and Achievement

2021 - 2022

Vice Chancellor Scholarship

University of the West of England, Bristol

2016 - 2017

Part-Time Volunteer Teacher

Foundation for the Blind, Bangkok, Thailand

  • Competed among international students and selected as only Thai candidate to receive the Vice Chancellor Scholarship for MSc Digital Marketing programme.

  • Registered with Volunteering Programme; taught Basic Chinese and English for a disabled person.

Certifications 

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