FMCG Advertising Strategy

As a strategic planner in the business development and retail team, I have improved the shelf divider in-store advertising product by adding a QR code on it. This can help customers easier to find product information and other relevant data such as promotional campaigns and brand activities at the point of purchase in the supermarket/hypermarket. Brands also gained more awareness and boosted engagement rates at the same time when customers scanning a QR code.